Flyers

What’s the difference between Flyers and Leaflets?

When we refer to a Flyer, we’re talking about a flat sheet of printed paper. Flyers are most commonly A5 or A6 in size and short in messaging. A Leaflet is typically a bigger sheet of paper which has been folded. They tend to hold more information and when laminated are designed to be kept a little longer.

You might have seen a Folded Leaflet menu, something as detailed as an extensive menu would require more space and layout capabilities that are only available with folding. Flyers on the other hand, would more typically have a small amount of digestible information that could then be tossed in the recycle bin. They’re both low in cost and provide a great marketing tool, but serve slightly different purposes. If it’s a Leaflet you’re looking for, we print them too

What are the different Flyer sizes available for print?

We offer a wide range of sizes from Square and DL to the standard A4 Flyer printing. Some paper stocks are available in fewer sizes, but generally you can expect to see:

• 105mm square, 148mm square, 210mm square  
• A3, A4, A5, A6, A7 Flyer printing.
• 1/3 A4 DL (98 x 210mm)

If you’re looking for a specific size, we offer custom size which comes in anything from 100-297mm in width by 100-420mm in height.

Why are Flyers a good way to advertise?

It goes without saying Flyers have stood the test of time as far as marketing is concerned. They’ve certainly developed in terms of design and print options, but even in this digital age they remain a staple communication tool. Ideal for getting across a short message, Flyers have the ability to share information in a cost-effective manner.

Whether you’re trying to attract attention to a new restaurant or have an upcoming show that you’d like to promote, Flyers tend to be on smaller sheets of paper which make them ideal for handing out to passers by in the streets. This means you can target people who you think might be interested in what you have to offer and give you the opportunity to interact with potential customers.

Flyers can also be used as inserts in Booklets and Brochures, newspapers and magazines. You can include them in a larger campaign, inside a folder to hand out at events in information packs and of course they can be used in direct mail.

How do you create a great Flyer?

Luckily, creating a Flyer is simple! Whether you have an in-house design team or are happy to give it a bash yourself, we have artwork design and technical specifications on each and every product to keep you on track.

If your skills are fairly limited, it might be a good idea to use a more premium paper with a simple design. Make sure your messaging is clear and straight to the point and let the paper do the talking. As long as you make sure to include your branding, location and contact details you’re already effectively promoting your brand.